As the 2025 football season gets underway, many fans prepare by buying new team gear, planning tailgates or watch parties, memorizing the schedule and learning the new starting lineups.
Hannah Roebke moved into a new office. This one, though, is located in Lambeau Field.
Roebke, a Seward High and 2025 University of Nebraska-Lincoln graduate, will be working on the video boards during the Green Bay Packers’ home games.
She actually started work at Lambeau in June. She spent time at UNL working on Husker Vision, learning the production and broadcast side of sports.
“Anything on the LED during the game is our department,” she said. “That includes putting the broadcast together.”
In addition, Roebke learned how to coordinate all the gameday personnel – program director, producer, graphic designers and more.
She originally wanted to be an on-air reporter but didn’t want to cover sports.
“I didn’t think of sports as a career, between play by play and the sideline,” she said. “This was kind of fun. It’s what sparked my interest.”
Since every team has video boards now, Roebke started watching to see what other teams did.
During her time at UNL, Roebke also spent a season with the Washington Nationals in Major League Baseball and a semester working with Sporting KC, the professional soccer team in Kansas City.
“I know the Packers are a historic franchise,” she said.
Everyone who works on the Packers’ promotion team has offices at Lambeau Field.
“It’s surreal. It’s truly a blessing to be here,” Roebke said.
She plans to learn everything she can during her year with the team.
The new staff had a tour of the stadium during their first day, giving them a chance to be informed about where they work.
During the offseason, the video crew updates the videos from last season and builds new segments for the new team members. They also help the Packers prepare for the shareholders meetings. The team is owned by its fans, so the video crew helps update them on the status of the team.
Once training camp starts, the crew puts the final touches on the videos for the players who make the roster.
“It’s a huge puzzle during training camp,” Roebke said. “Once the season starts, it’s all hands on deck.”
The Packers play 10 home games during the season. Roebke will help make sure all the content is loaded into the show for each game. Green Bay plays Detroit in Week 1, so Roebke was working on a video feature that includes highlights from Green Bay’s last win over the Lions. She also makes sure all the ads are in the right places.
“We have to dot our i’s and cross our t’s,” she said. “We want to be the standard all others measure to.”
Game prep starts on Saturday. The crew makes sure cameras are set up and run through the game.
“We make sure everything is ready,” Roebke said.
On game day, the staff arrives four to five hours before kickoff for final checks, including headsets. They make sure the in-game crowd prompts are ready, along with replay cues.
Roebke said it’s important to be flexible and roll with the punches throughout the game.
After the game, they tear everything down and put it away.
When the Packers are on the road, the video crew has some time off, she said.
“We keep the fans as No. 1,” she said. “They’re the whole reason we’re here.”
She said she saw a sign posted in the stadium that said “Today is somebody’s bucket list,” a good reminder to make sure their visit is the best it can be.
Roebke said she found the position in a career bulletin that includes sports jobs and internships.
“The application process is a game of darts. You see what sticks,” she said.
Her first internship experience came with the Nationals and went from February to October in 2024.
“That opened my eyes to professional production,” she said. “It was a grind, but I like that. Props to the players and coaches. It’s a 165-game grind.”
Her experience with Sporting KC ran from January to May. Soccer is a sport she didn’t know much about.
“It was good to step out of my comfort zone,” she said. “I was able to get a new perspective on a new sport.”
She said the goal was to make the atmosphere more like the games in Europe.
In looking over her experiences, Roebke said the Nationals showed her how much she enjoyed professional sports and “what it takes to work in the big leagues.”
Every experience included deadlines with projects that have to be done.
“The J School helped me get on a deadline driven mindset,” Roebke said. “I make to-do lists,” she added with a smile.
She said she takes the tasks day by day, setting priorities for each day.
“I try to keep my head where my feet are,” she said.
One thing she enjoyed already about being in Green Bay is that the organization encourages a work/life balance for all its employees.
“They’re good about allowing time off,” she said.
She was looking forward to exploring the parks, trails and events available in Green Bay.
Roebke said she’s thankful to everyone who provided guidance and support along the way.
“I owe my start to Husker Vision. It showed me the world of broadcast production,” Roebke said.
